Sunshade Product Demand in Southeast Asia Grows 35% Annually, Driven by Courtyard Economy & Automotive Sector

[Regional Market] Southeast Asia Market Research Report

With the economic recovery and the rise of the middle class in Southeast Asia, the three major categories of sunshades, pavilions, and carports have witnessed explosive growth in the local market, with distinct characteristics in demand for segmented scenarios: In the residential sector, modular balcony and courtyard villa sunshades have become the first choice for users in Indonesia and Malaysia due to their easy installation and high cost-effectiveness; in commercial scenarios, cafes and restaurants in Thailand and Vietnam have purchased a large number of rainproof sunshades to expand outdoor seating space, and products with LED lighting functions have seen the fastest order growth as they meet the needs of nighttime operations.

The carport market has benefited from the annual 12% growth in automobile ownership in Southeast Asia. Community and commercial parking lot projects in the Philippines, Singapore and other regions have a strong demand for carports with a typhoon resistance rating (Level 12). Product improvements tailored to the climatic characteristics of Southeast Asia have become the key to breaking the impasse.

Foreign trade enterprises have generally launched products featuring reinforced anti-corrosion frames and typhoon-proof diversion structure designs, which precisely meet the demands of the Southeast Asian market.